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2026Design & Art DirectionIn Design

Queen of the Hive

A strategic card game about bees and honey, where everything you need to know comes from color, shape, and motion. No numbers. No suits. Warm, tactile, a little bit vintage.

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Overview

Queen of the Hive is a card game I'm designing and art-directing. Here's the constraint that quietly became the whole identity: no numbers anywhere, and no suits either. Every card has to read in about half a second from across the table, so meaning lives in a tight little visual language instead of symbols.

The visual system

  • Bee = role. Worker, guard, scout, drone. Posture and motion tell you which.
  • Flower = category. Seven flowers, each locked to its own print-safe color.
  • Hex geometry = value. More honeycomb, higher card. Simple as that.
  • Chaos vs. symmetry = risk. A centered, crowned Queen reads as power. A scattered, queenless swarm reads as a gamble.

The Queen herself is the only card with a black background and a crown, the single loudest image in the deck. It's all built on a warm, locked palette with a papery print grain. And yes, every card has to read upside down too.

Tone

Strategic, warm, sure of itself. Never cute. Never childish.